Many of us who have a business look to scale up and increase their revenue as much as possible. It is one of the main thoughts in their minds. How to increase sales? How to get more customers? How to reach out to more probable buyers? Even though there are no straightforward answers to these questions, but there are ways that we can follow which can help us in growing our business and take us to the next level.
One most effective way is to go online. Many small and medium businesses have seen substantial growth in business after they have moved online. Running the business online along with the traditional offline business has proven to be very effective to most small and medium businesses that I know. In this article, I am going to talk about the top 5 advantages of running an online store business.
With the advent of the internet, businesses went online and started reaching out to a lot more customers from all over the world. eCommerce was born. More products are now accessible to the buyers. More buyers are accessible to the sellers. It is a win-win situation for us all.
I have known a lot of businesses who have opened stores on Shopify and stepped into eCommerce. Shopify enables you to start an online store business, letting you overcome the boundaries and reach out to many more likely buyers. It has helped them to grow their businesses much quicker.
Let’s now look at the top 5 advantages of running an online store business with Shopify and get you going with your eCommerce venture. The top 5 advantages are:
- Keep your shop open 24/7
- Access buyers from all over the world
- Work from anywhere you want
- Save on operational cost
- Better customer services
Now, let’s look into each of these in details.
Keep your shop open 24/7
When you open an online store on Shopify, you can keep your business open 24/7. The products are accessible to the buyers from all over the world around the clock. There is no need to open and close the shutters every day at a predefined time and keep your store open for that stipulated period. Your shop will always be open.
A major benefit of having an online store business is that you can keep selling round the clock. Since the inception of eCommerce, it has been a major advantage to the online sellers.
Access buyers from all over the world
With Shopify, you can open online stores which can cater to buyers from around the globe. Not bound by the geographical borders, you can sell to anyone anywhere. Selling to anyone anywhere is another major advantage of having an online store business.
Many local businesses are now able to spread their business across the globe, thanks to Shopify. Buyers can get their product delivered to their doorstep and also pay through various online payment systems like international wire transfers, and applications like PayPal, Payoneer and Skrill, etc.
Work from anywhere you want
Having an online store enables you to work from anywhere you want. You do not have to be available at a specific location in your city or country to maintain the store. You can be anywhere around the globe and manage the transactions, track inventory and logistics online and have complete control over your business.
You can see how eCommerce on Shopify has enabled the life of a digital nomad possible and has literarily brought the world at your doorsteps.
Save on operational cost
An online store can eliminate the need of having a physical shop and thus disregard the operating cost involved in renting the space, hiring employees to run the shop and then paying electricity bills, etc.
Businesses that have moved completely to online stores have seen a drastic reduction in their cost of running the business and hence, a proportional increase in their net profit. It is also a reason that the online stores can sell products for a reduced cost without much harming their sales numbers.
Better customer services
With Shopify, you can also provide better customer services, both for delivery of the goods and for service after sales. Since logistics and transport are maintained online, the processes are mostly computerized and are controlled better. Hence, there are very fewer chances of late delivery of the goods that you sell. Shopify lets you manage your inventory in real time too.
Also, since you are having more free time while doing business, you can spend a comparable amount of time catering to customers’ grievances and provide a better solution for them. As the business grows, you can even have a team who would provide service to the customers after the completed sales.
With this, we have come to the end of the list of the top 5 advantages of running an online store business with Shopify. I am sure you would agree with the points that I have mentioned in this article. If you have any questions or you want to know anything about Shopify or eCommerce, please feel free to get in touch. I will be more than happy to assist you with all the knowledge that I have.
Thanks for reading this article. Please stay tuned for the next informative article which I will bring to you very soon. Till then, take care and cheers!