How to write an Effective ABOUT US Page for Your Shopify store? When it comes to attracting users or customers online for your business, you first need to concentrate on creating a website. There could be various pages on a site, but the most important one is ABOUT US page. It is a web page that simply highlights the key points about a company or business online. So, if you want to let visitors at your website know about your business, you first need to learn how to write an effective ABOUT US page. Writing copy for this page on your site can help you creating brand recognition for your business. Are you still in dilemma? If yes, then you should check out stated below tips on writing an influencing copy for ABOUT US page.
Always Use Facts Instead of Hype
It is usually observed that when it comes to writing about a business or company, most of the individuals concentrate on creating hype about the same. Obviously, it is a wrong practice that should be stopped. Since you are into a business not in a fraud or scam, thus, you need to concentrate on making long-term relationship. For this, you need to look at nowhere else but facts. Yes, you need to provide facts about your business. Whether you are into a product-based or service-based business, you should avoid making false claims about the same.
Learn How to Win Trust of Visitors
Whether you are running a business online or offline, you aren’t supposed to ignore one thing i.e. trust of customers. Yes, when people start trusting on your products or services, they are likely to be your repeated customers. The same point should be kept in mind when it comes to writing an effective ABOUT US page for your site. Since trust-building can help you grabbing authority, authenticity and credibility of your business, you can easily gain the desired success. So, when it comes to creating a copy about your business, you should keep this point in mind. Always remember that trust is something that decides whether your site should be visited again or not.
Know Your Audience
Whether you are going to sell products or services on your Shopify store, you first need to know about your intended market. Yes, if you don’t have idea about potential customers for your offerings, you won’t be able to grab desired results. The same rule can also be applied when it comes to writing a copy for ABOUT US page for your site. Hence, you first need to research about your audience. You need to keep audience or potential customers in mind when it comes to writing a copy.
If you really want to write an influential copy about your business, you should keep the audience in mind. It is a fact that you would always like to impress potential customers or clients for your offerings. Whether you are going to promote products or services, you aren’t supposed to ignore the significances of audience.
Provide Adequate Information about Your Business
The main motto behind writing ABOUT US page for a website or business online is to provide adequate information about your business. So, when it comes to writing copy for this web page, you first need to concentrate on providing adequate information about your company, products and mission. Obviously, you need to help visitors towards your website learning each and everything associated with your business.
When you provide adequate information about your company, you can easily win trust of visitors towards your business. Moreover, you can easily influence the perception of visitors or potential customers by using facts and adequate information about your business online. So, keep this point in mind if you want to lead your competitors in the market.
Describe Your Business Values
If you are assuming that running a business simply means making money, you need to change your existing perception. You should accept the fact that the main motto behind running a business whether online or offline is to help targeted people. Thus, when it comes to learning how to write an effective ABOUT US page for your website, you first need to describe your business values.
It is a fact that without giving value to your customers, you won’t be able to make your business a success. Thus, when it comes to writing about a company, you first need to highlight the moral aspect of your business. Without any doubt, describing your values can help you gaining trust of intended customers towards your website.
Explain about Your Mission
When it comes to writing an influential copy for ABOUT US web page, you first need to concentrate on explaining about your mission. Yes, business mission is something that gives an idea about your business to customers or visitors. Obviously, you would always like to highlight the main objectives behind running a business whether offline or online. Thus, you shouldn’t forget explaining about the mission of your business. When you explain about your company’s mission, you can easily express the actual business idea behind starting the business.
Build a Subconscious Connection with Visitors
It is a fact that ABOUT US page is among the most visited pages of a website. Thus, when it comes to building subconscious relationship or connection with visitors towards your website, you need to concentrate on writing a killer page about your company. You need to highlight the main objectives behind starting a business. You should try to connect your business mission, ideas and objectives with your targeted audience. This way, you can easily build a positive relationship with visitors at your website.
Contact Information Should Be Provided
However, it is true that every website has a devoted “Contact Us” page that helps visitors grabbing contact details of a company, but still you need to provide contact details on ABOUT US page. The main motto behind providing contact details about a company on the ABOUT US page is that it can instantly help visitors to connect with your business. So, if you want to increase trust and authenticity of your business, you need to provide adequate contact details about your business on the ABOUT US page.