Whether you are planning to promote a Shopify product or offering a service, you will always like to make it a big success. Obviously, you would like to derive as much organic traffic towards your website as possible. There is no doubt that the more you have traffic at your store online, the more you can increase revenue.
But the question arises here is how you can derive organic traffic towards your website?. For this, you need to look at nowhere else but Facebook advertising. However, you may try to promote your services and products on this giant social networking site for free, but if you want to witness instant results, you need to go with paid Facebook advertising.
Why Should I Advertise on Facebook?
It is an obvious question that may hit your mind when it comes to advertising on Facebook. Actually, there are various reasons behind advertising on Facebook. Some of the most important benefits of advertising on FB are stated below.
- You can generate lots of targeted organic traffic towards your website, store or application online.
- You can increase conversion rates.
- If you are looking for sign up for an event, Facebook advertising in 2020 can be of great help.
- Do you want to generate leads? If yes, go with 2020 Facebook advertising.
- Grab incredible ROI.
- Increase brand recognition.
- Increase engagement.
- Reputation management.
What Are the Different Types of FB Ads?
If you want to promote your services or products on this social media platform, you first need to learn how to use its advertising feature. Yes, you should be aware about different types of Facebook ads. Do you still have various doubts about how to advertising on Facebook? If yes, then you should check out stated below different types of Facebook advertising options in 2020.
1 – Facebook Image Ads
If you are looking for an easy-to-create facebook ad option, you need to go with image ads. Yes, these are really simple Facebook ads that can help you promoting your business on this giant social networking site.
2 – Video Ads on Facebook
This type of advertisement can be run in Stories and News Feed. If you want to unveil the power of audio and visual, facebook video ads can be a right choice to go with.
3 – Facebook Video Poll Advertisements
Facebook video poll advertisements can easily bring desired results. It is considered among the most effective Facebook paid advertising options. If you want to increase brand awareness of your company or business, this type of advertisement can be a great option.
4 – Facebook Carousel Ads
If you want to use around 10 images or motion images to highlight your services or products, you need to go with carousel ads on facebook.
5 – Facebook Slideshow Ads
When you use a collection of still photos to create a short video or slideshow, you can easily unveil the benefits of facebook slideshow ads.
6 – Facebook Collection Advertisements
Collection ads on Facebook are only meant for smartphones and tablets. With the help of these types of ads, you can easily showcase 5 products that can be clicked to buy by the customers.
7 – Instant Experience Facebook Paid Ads
This type of advertisement is also known as Canvas. This type of Facebook ads are a faster option to go with.
8 – Facebook Lead Ads
As the name suggests facebook paid lead ads are used to generate leads for a business whether online or offline.
9 – Facebook Dynamic Paid Ads
These types of ads are used to target potential customers or users who may be interested in your products or services.
10 – Facebook Messenger Ads
Messenger paid advertising on Facebook is used to lure people who use messenger. However, it is true that these types of ads are used to target messenger users, but you can also choose News Feed.
11 – Facebook Stories Advertisements
Stories ads can be full-screen videos that can be used to promote products or services on Facebook.
12 – Facebook Stories Ads with Augmented Reality
When you use specific features such as animation and filters to enable audience to interact with your business, it is called stories ads with augmented reality.
13 – Facebook Playable Ads
It is another innovative Facebook ad format that can help your target people to interact with your brand.
How Should I Advertise on Facebook in 2020?
Whether you are a service provider or a manufacturer of a product, you first need to create a business page on Facebook. Obviously, Facebook is considered among the most visited social networking platform online. Thus, you need to learn how to derive targeted people towards your business online. For this, you need to understand the Facebook advertising in 2020. Since Facebook algorithm is an ever-changing mechanism, you need to learn how to promote your services and products on Facebook using Facebook paid advertising in 2020.
Do you still have various doubts regarding how to advertise on Facebook in 2020? If yes, then you should check how you can advertise effectively on Facebook in 2020. So, let’s check out how you can use Facebook paid advertising in 2020 to promote your business online.
Step 1 – What Is Your Objective?
As a Shopify store owner, you first need to choose your objective. There should be a reason behind running a paid Facebook advertisement. You need to know what exactly you want to achieve out of a Facebook paid advertisement. Now, you need to follow stated below steps.
- You should log into your Facebook Ads manager account.
- Here, you need to click on Campaigns option.
- Now, click on Create option.
Here one point should be noted that you can use 11 different types of marketing objectives especially based on what exactly you want out of your facebook ads. So, let’s check out them.
- Brand awareness – learn how to introduce your brand or business to new audience.
- Reach – Learn how to promote your business to as many targeted people as possible in your business niche.
- Traffic – You can derive organic traffic your website, app and facebook page.
- Engagement – You can receive likes, calls and messages from targeted audience.
- App Installs
- Lead generation
- Video views
- Store traffic
- Catalog sales
By setting up your objective, now you are ready to move towards the next step.
Step 2 – Choose a Name for Your Ad Campaign
Now, it’s time to choose name your paid facebook ad campaign. You also need to decide whether you would love setting up an A/B split test or not. You may also optimize budget for the ad campaign. Here, you also need to choose engagement objectives such as page likes, or event responses, etc.
Step 3 – Set up a Facebook Ad Account
If you already have created an account, you can easily find out an option that can help you moving towards next step. On the other hand, if you don’t have an account on Facebook Ad, you need to click on “Setup Ad Account”. By clicking on this option, you will find a few options.
You need to provide certain information such as your target country, time zone, currency, etc. and then click on continue option.
Step 4 – How to Target Your Audience
- First, you choose a name for your facebook ad campaign.
- You also choose a facebook page that should be promoted
- Now, you need to scroll down to find out an option that can help you targeting certain audience for an ad campaign.
- Here, you need to choose age, location, gender, language and other details of targeted customers or users.
Step 5 – How to Choose Ad Placement for My Facebook Paid Ad Campaigns
It is certainly an important step that can help you making your ad campaign more effective than ever before. If you are a novice, you need to go with automatic placements option. Once you choose this option, you won’t need to do anything as facebook will automatically place your ads throughout Facebook, messenger, Instagram and other audience network.
If you want to setup a Facebook ad yourself, you need to concentrate on stated below options to make an interesting advertisement.
- Choose device such as desktop, mobile or both
- Choose platform such as Instagram, facebook and other network.
- Choose placements such as stories, feeds, in-steam, messages, apps, and other external sites.
- Choose specific mobile operating systems such as android, iOS, feature phones, etc.
Step 6 – Determine Budget and Schedule
Before taking the final step, you first need to determine your budget. You can choose a lifetime or daily budget according to your facebook ad campaign requirements.
There are lots of options that can help you determining your budget. You may decide to choose certain hours when your facebook ad should be live. Yes, it might be possible that you may target certain audience or people who could be online for a specific period of time. Thus, scheduling your facebook ad campaign can help you reducing the cost of the same.
Step 7 – Create Final Ad
Having successfully completed above mentioned steps, now you need to create an advertisement. But before making the facebook paid ad confirm, you first need to use the preview option. You need to confirm that your ad should be attractive enough on various platforms or placements such as desktops, mobile phones, news feed, and others. Once you submit your ad, you will receive a message for ad review. When your facebook advertisement gets approved, you will receive an email from Facebook regarding the same.