Since ecommerce is growing rapidly day by day, there is an increasing demand of selling private label products directly to consumers. Yes, it is called direct to consumer ecommerce.
For example, if you want to sell specific customized fashion accessories under private label, you need to choose direct to customer ecommerce i.e. D2C ecommerce.
When you start an online store with specific products that can only be found at your private label store, you are going to unveil the benefits of D2C ecommerce.
So, What Is D2C (Direct to Consumer)?
Direct to consumer or D2C is a kind of business strategy or business model that can help you selling products or items directly to targeted customers. It means that a private label store doesn’t need mediator or third-party retailer in order to sell products online or offline.
Does a Direct to Consumer Store Need a Manufacturing Unite?
If you are assuming that a direct to consumer or private label store needs to manufacture its own products, you need to change your perception. In reality, most of the D2C ecommerce companies have partners who manufacture products for them.
The key reason behind choosing a business partner is that direct to consumer companies can easily save manufacturing cost and other expenses.
They even don’t need to setup a manufacturing unit in order to produce private label products to sell directly to consumers.
It is observed that most of the top direct to consumer companies or brands are availing services of a contracted manufacturer for producing their products.
What Are the Sales Strategies of D2C Brands?
Here one point should be noted that a direct to consumer brand can utilize both systems i.e. selling private label products directly to consumers and availing the benefits of traditional retail services.
So, when it comes to knowing the sales strategies of D2C brands, you will find them working on both options i.e. D2C and third-party retailers.
The unique selling point for a direct to consumer brand is that they can directly sell their private label products to consumers. They have complete control over the marketing and distributing of their products.
It means that you can easily unveil plenty of benefits in terms of marketing and advertising when you choose direct to consumer ecommerce.
For instance, you can leverage benefits out of privacy regulations, how to use specific information of consumers and how to promote your private label product directly to targeted customers.
What about the traditional selling process?
If you are into traditional selling process, you need to put someone between your product and consumer. It means that you won’t be capable of tracking the exact purchasing behavior of targeted consumers.
The best part of choosing D2C ecommerce is that you won’t need to pay money for choosing space in retail stores or choosing online listing for your products. It means that you can easily save big money by selling private label products directly to customers.
When you decide to unveil the advantages of selling private label products directly to customers, you can easily build long-lasting relationship with your end customers.
What Is Private Label?
When it comes to choosing direct to consumer ecommerce, you first need to know about private label. Since you need to sell private label products directly to consumers, it is necessary that you should be aware of the same term.
The real definition of private label is that when you can sell specific products only at a single store, it is called private label products.
It means that when you start a private label store, only you are authorized to sell those products at your D2C store online or offline.
If you are assuming that D2C ecommerce is only meant for small or medium-sized companies, you need to change your thinking process. There are lots of big companies such as Amazon and Walmart that are indulging into creating private label brand.
Private label brands actually are just like house brands or store brands. The key difference between a national brand and a private label brand is the price. Yes, a private label brand sells products at cheaper rate than a national brand.
When it comes to business and marketing strategies, private label ecommerce companies also come with customer loyalty and brand building techniques.
In short, D2C companies also have to work traditionally when it comes to branding, marketing and advertising of private label products.
Personalization or Customization
One of the key reasons behind growing demand or popularity of D2C brands is that customers can buy products according to their specific requirements. Yes, personalization or customization is the reason behind the enormous success of direct to consumer brands.
However, you may also find national companies selling customized products online or offline, but these companies aren’t supposed to offer extremely personalized products. This is the point where direct to consumer brands or owned stores lead national brands. Since owned stores can private extreme level of customization, they easily attract customers towards them.
What Are the Benefits of Personalized Products?
Since owned or private label stores provide customized or personalized product, they can help end consumers unveiling a new world of incredible benefits. So, let’s have a quick look at a few personalized product possibilities lies with D2C ecommerce.
- When it comes to buying supplements, vitamins, and similar health products, personalization can help consumers finding the best solution. So, personalization can help customers choosing the best health products.
- Private label stores offer personalized combinations of nutritional profiles, flavors and other eatable ingredients when it comes to buying beverages and foods.
- Whether it is about choosing skincare product or perfume for body, you would surely like to choose a product that should be manufactured keeping your specific requirements in mind.
- Customized clothing and accessories at a private label store can help customers choosing the best products.
- You can choose best customized furnishings as well as home décor items.
- When it comes to buying products for children, you can easily find out personalized toys, books and other items at a private label store.
- Do you love your pet? If yes, then you would like to choose customized or personalized products for the same online from a D2C store.
Suggested book : Private Label the Easy Way Paperback – October 1, 2016 by Ryan Reger