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Youtube influencer vs Instagram influencers for Shopify store  

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Patricia-shop
(@patricia-shop)
Eminent Member
Joined: 5 months ago
Posts: 20
03/02/2020 7:26 pm  

Hi all,

I would like to have your opinion guys about which one is the best to drive quality traffic for possible sales in my Shopify store. Youtube influencer or Instagram influencers ?


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plaktheme
(@plaktheme)
Customer support Admin
Joined: 7 months ago
Posts: 102
06/02/2020 9:19 am  

Hi @patricia-shop

When it comes to selecting the best and the most suitable social media (In this case Instagram VS Youtube)  platform for your campaigns, you can easily get confused. In general, Instagram and YouTube are one of the most effective channels for influencer marketing.

So, Which one to select? Let’s do a brief comparison between them. This will help you decide which one’s the most suitable option for your business.

Instagram

  • Instagram has 1 billion+ monthly active users.
  • The top 50 most followed Instagram influencers have more than 2.5 billion followers combined.
  • 55.4% of influencers favor Instagram Stories for sponsored campaigns.
  • On Instagram, brands and influencers prefer to create content in the form of photos, videos, and Instagram Stories.
  • Instagram Stories stay for only 24 hours.
  • 60 seconds is the maximum duration for Instagram videos.
  • Niches like travel, lifestyle, fashion, and fitness can thrive on Instagram.

YouTube

  • In 2020, YouTube has 2 billion+ monthly active users.
  • 40% of millennial say that their favorite YouTube influencers understand them better than their families.
  • Similar to Instagram, YouTube recently introduced a YouTube Stories feature. The Stories on YouTube stay for 7 days. Channels with more than 10K subscribers can leverage this new feature.
  • YouTube Influencers can either post a video or talk about the brand in their YouTube Stories.
  • When compared to Instagram, you can post much longer videos on YouTube. You have the option to upload a video upto 12 hours long or of a 128GB file size.
  • Influencers and brands can place the product or brand link in the description box or on the cards.
  • YouTube is the best option for your campaign if you want want a detailed description of the features and benefits of your products.
  • Niches like beauty, gaming, and tech are most popular on YouTube.

I hope, this will help you pick the most suitable social platform for your business. Source : HERE


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