Customer reviews can inspire shoppers to action when it comes to converting casual visitors into passionate shoppers.
According to the Global Web Index, nearly half of North American customers use online customer reviews when actively looking for more information about a company, product, or service. In North America, 31.2 percent of customers believe what they read on the internet.
People believe their peers more than they believe in brands. As a result, soliciting consumer feedback is critical to the success of your retail business.
But how can you get clients to provide feedback? In this section, we’ll go over the ins and outs of customer reviews, including how to get a lot of them.
Table of contents
What Is the Importance of Product Reviews for Your Shopify Store?
In terms of authenticity and credibility, customer product reviews rank highly. Customers on Shopify, unlike in a physical store, cannot test or feel a product before purchasing it. As a result, before making a purchasing choice, individuals frequently conduct a Google search to learn about the advantages and cons.
According to Salesforce, around 87 percent of online customers conduct online research for products/services before making an online purchase. An online store’s blogs and product pages are branded material focusing on lead conversions and sales promotions.
On the other hand, product reviews are consumer anecdotes that chronicle the firsthand experience in an unbiased manner. For a better client experience, they can also incorporate photographs, videos, and user ratings.
Here are some tips to generate a flood of customer reviews
Your clients, after all, expect to read reviews on your website and product pages. The good news is your customers want to tell you about their experiences as well.
You may get more customer reviews and create great relationships with your consumers if you have a consistent review generation plan in place. Here are some tips for the same.
1.Create a scalable, automated customer review procedure
Creating a review procedure that helps you automate asking for feedback and scales with your organization is guaranteed to collect more customer reviews.
To help generate social proof, gather testimonials and reviews regularly in your business operations and procedure. More reviews equal more proof, which can lead to increased confidence in your retail business. It’s also critical to regularly get new reviews because old ones don’t attract new buyers to become paying customers.
Here are a few ideas for incorporating customer feedback into your regular business practices:
- Instruct your sales and customer service representatives to get feedback from customers constantly.
- Remind loyal customers to leave reviews regularly.
- Include a review request in your WhatsApp automated campaigns.
- Include review links on thank you sites and order confirmation messages.
- To encourage additional customers to give evaluations, include three to five testimonial postings per month in your social media plan.
Most essential, whatever technique you adopt for soliciting client feedback, stick to it and modify as needed.
2.Make use of the best Shopify product review app
Numerous Shopify apps may be used to add product review capabilities to your ecommerce site.
A review collection app helps eCommerce merchants to offer post-purchase customer engagements using social messaging platforms like WhatsApp will be a great strategy. Sending an automatic review request using instant messaging systems to assist retailers in collecting evaluations from each order. Allows retailers to respond immediately to disgruntled customer feedback and upsell their items to satisfied or loyal customers.
This helps merchants retain current customers and convert new clients into loyal customers.
3.Inquire about your previous consumers, and don’t forget about them
The hard truth is that many retailers skip this simple step and never ask their clients for feedback. True, some consumers will submit a review independently, but the vast majority will require some “encouragement” from you.
According to research, when asked, customers are more likely to post a review for a firm. An automated review creation procedure is a terrific approach to ensure that you always ask for your client’s feedback.
Upon installation, the review collection app also allows you to send review requests to previous customers. This might help you get started with review generation straight now.
4. In exchange for reviews, provide incentives
Customers might be encouraged to write reviews by compensating them for doing so. Incentivizing your customers in this manner makes sense and is fair. After all, writing a review takes time and effort, so earning a reward for doing so is likely to contribute to their overall pleasant experience with your brand.
To encourage buyers to express their comments publicly, you can give coupons or discount codes. Alternatively, hold periodic draws and giveaways and select a winner from a pool of customers who submitted evaluations during a specific term.
Customers can be rewarded for leaving reviews, which is a legal activity. Purchasing reviews should be avoided. Your offer should be for writing a review, not for writing a review with the specified perspective or spin.
5. It’s all about timing
When it comes to reviewing requests, time is everything. Send it too soon, and your customers may have a frustrating experience. Wait too long, and you risk missing out on the early thrill of using a new product – the stuff that makes for excellent reviews.
Sending a review request while the goods haven’t even arrived is the quickest way to irritate your customer. As a result, make sure to time your review requests by your shipment and handling times. Calculate your typical shipping time, then add a safety buffer of 4-5 days to get the best timeframe for your store. As a result, the consumer gets plenty of time to test the goods and leave feedback.
If your delivery timings vary significantly between individual orders, you should choose a solution that can automate review requests based on real delivery time for each customer. That is why, at Loox, we provide delivery-based scheduling to ensure that our merchants get the timing perfect for capturing all of that consumer satisfaction.
A perfect review collection app will schedule review requests based on actual delivery dates and ensure that your clients see the review request exactly when you want them to.
Wrapping it up
If you require assistance, don’t be hesitant to use an app to automate the procedure. The review collection app enables Shopify merchants to collect many visual reviews from satisfied customers and construct appealing online stores that customers can rely on.
To summarize, be transparent, honest, and authentic with your consumers, reply to unfavorable reviews immediately but carefully, and demonstrate to the world how much you care about them.
[yasr_visitor_votes]