If you want to grow your eCommerce business by driving more traffic and converting that traffic into paying clients, you need to be aware of the current market trends. Given the effects of COVID, 2020 will be a huge year for eCommerce.
The pandemic has accelerated changes in a number of areas, and this trend is expected to continue in some form as we move into 2022 and beyond.
So, here are 7 E-commerce tips for Shopify store owners to look at in 2022 & beyond. Let’s have a look.
Table of contents
- Growth of Ecommerce During a Pandemic
- 1- Analytics will gain popularity
- 2- Artificial intelligence will become less artificial and more functional
- 3- Emphasize sections of the review
- 4- Social media video ads that can be purchased
- 5- Video/Photo content should be included
- 6- Customization will extend beyond the purchase of a product to the formation of a bond
- 7- The popularity of self-service platforms will continue to grow
- Wrapping up
Growth of Ecommerce During a Pandemic
Although 2020 appeared to be a disaster for many businesses, it turned out to be a success for eCommerce stores. Because the people were forced to remain at home during the lockdown, they could only buy essentials from internet businesses.
This is the primary cause of an unexpected increase in eCommerce sales. During the pandemic, a third of Shopify owners witnessed a 40% rise in income.
The data appears to be hopeful for online business owners, who should expect increased sales due to the outbreak. However, it’s important to remember that this expansion was driven by the fact that people had little choice but to stay at home.
This position, however, will not last indefinitely. People are returning to work, and more businesses will open shortly.
You’ll lose if you can’t keep up with the current circumstances while also failing to upgrade your Shopify stores. To attract future clients, you must constantly alter your strategy, even after the pandemic has ended.
1- Analytics will gain popularity
Customer data will continue to be valuable in the era of eCommerce. Unfortunately, many businesses concentrate on the most basic but crucial metrics available to them, such as the click-through rate for specific campaigns and conversion analytics that show where most traffic and purchases are coming from.
As we approach 2022, meanwhile, many will discover new data capabilities and become even more detailed.
If you can’t, look into what alternative analytics systems could be able to assist you, as better data can lead to better outcomes, such as:
- Segment your audience based on their region, age and gender, purchasing habits, total expenditures, and other factors.
- Determine the ways via which your customers arrived at your store.
- Recognize which content generates the most conversions.
- Create ready-to-use reports.
2- Artificial intelligence will become less artificial and more functional
Many benefits of artificial intelligence in eCommerce have been slow to emerge in recent years, but that will alter substantially in 2022.
Brands may use AI to generate significant commercial impact as concepts like machine learning and chatbots (review collection)become more mainstream.
Based on a customer’s past purchases, AI may already recommend what they should buy next. Voice search is another concept that brands may use to get their items in front of people. AI will also be able to help in the backend and with demand forecasts.
Don’t be afraid to believe in AI and don’t think of it as a future technology. Instead, begin by utilizing AI solutions that can assist you in streamlining your marketing, improving the client experience, and doing important business activities much more quickly.
3- Emphasize sections of the review
Did you know that one of the most effective ways to gain new consumers is through customer reviews? Customer reviews are still helpful in today’s world. When it comes to fixing difficulties, people place a high value on what others have to say. In addition, it’s easier to persuade additional individuals to join the crowd when someone benefits from using a product or service.
Using a review gathering tool that shows reviews inline via various display widgets given by a review app like reviewbit is one way to show your genuine, authentic reviews to your clients. Your visitors will be exposed to reviews without having to leave the website they are on.
It’s for this reason that your eCommerce store’s review section is so important. It delivers social proof from real customers in a transparent manner. As a result, emphasizing customer feedback can significantly boost purchases.
4- Social media video ads that can be purchased
In 2022 and beyond, social media engagement will continue to grow, and brands will begin to advertise in new ways on platforms like Instagram, TikTok, etc.
When it comes to selling your items, video adds a new perspective. If you’re a B2C firm, make videos of your best-selling products and post them on the social media sites where your target customer is most active.
Placement of advertising in stories on apps like Instagram and Snapchat has already shown to be quite profitable for brands, so this is merely the next stage in the evolution of social media selling. Facebook has launched Instagram Shops this year, and Shopify partnered with TikTok.
We’ll see what these adjustments can achieve for brands in 2022 and beyond.
5- Video/Photo content should be included
In 2022, video/photo content will account for 80 percent of all internet traffic. As a result, many users will be exposed to this type of content for most of their online time. As a result, having video material improves your chances of being discovered.
Explainer videos, for example, can help your Shopify store rank higher in search results. You allow people to share your information and allow yourself to be noticed when you make movies about the store. The more people are aware of your store, the more likely you will receive more conversions.
6- Customization will extend beyond the purchase of a product to the formation of a bond
Customers like it when their experience is customized to their specific requirements. However, according to studies, 70% of clients only respond to customized services.
Customization was once limited to email marketing, but changing client expectations and technological capabilities have broadened the scope of what is now feasible.
Customization tries to build a long-term client relationship by capturing information about your consumer and utilizing it to recall things like the last time they made a purchase, the types of items they typically buy, and then making recommendations for future actions.
7- The popularity of self-service platforms will continue to grow
Getting started on the internet used to be a tedious and time-consuming procedure. However, 2022 has shifted the narrative and demonstrated how small enterprises and solopreneurs might quickly digitally pivot their businesses.
Instead of pursuing the expensive path with your eCommerce site the first time around, look for platforms that can assist you in getting up to speed quickly.
If your company is already well-known, consider developing template material to help your customers learn how to use your products or solve a common problem in your business.
Wrapping up
People will resume their daily routines once the pandemic has passed, and more companies are expected to open. But, unfortunately, this is when internet retailers face new competition for conversions. So even though eCommerce isn’t going away anytime soon, severe competition among online shops can be a significant obstacle.
Try to implement the above tips for Shopify store owners to get the best result in 2022 and beyond.
Best of luck!
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