It’s true that starting a Shopify store is relevantly easy, but when it comes to making it a success, most of eCommerce store owners get confused. Yes, most of the shopify store owners find it difficult to make their store a success online. Are you also struggling with the same situation? If yes, then you need to learn how to drive Free traffic towards your shopify store.
1 Search Engine Optimization (SEO)
When it comes to driving targeted traffic towards a shopify store or other eCommerce site, you aren’t supposed to ignore the importance of search engines. It’s a fact that most of the online entrepreneurs want to drive free traffic from search engines such as Google, Bing, Yahoo, etc.
So, when it comes to attracting desired organic traffic for your ecommerce website, you need to learn how to optimize your website for search engines. For this, you need to look at nowhere else but search engine optimization i.e. SEO.
Learn more about how to get your Shopify store on first page of Google
2 Lure Customers and Search Engines with Content Marketing
Whenever a customer visits an eCommerce store, he prefers reading about the product that he needs. Actually, product descriptions and reviews can help customers deciding whether they should buy a specific product or not. So, you need to write content according to your specific niche that attracts customers.
When it comes to writing and publishing content on your site, you aren’t supposed to ignore the importance of keywords. Since most of the organic traffic comes from search engines, you need to use keywords or specific phrases to attract search engines towards your website.
You should write content that can drive free traffic towards your shopify store for understanding the features, specs and other aspects of products. It means that you need to provide complete information about a product so that your customers can make a right buying decision.
However, it’s true that keywords play an important role in luring search engines, customers and creating content, but the question comes here how you can find important keywords within your niche. For this, you can find plenty of free and paid tools. Some of the top keyword research tools are keyword finder, AHREFS, Semrush, UberSuggest, and many more.
3 Guest Posts
When it comes to drive free traffic from search engines, you need to rank your website on the top search engine result pages. For this, you need to write quality content on your website using specific keywords. But it’s not enough. You also need to grab support from other websites. It’s observed that Google and other search engines prefer ranking websites that come with powerful backlinks profile. It means that the more websites link back to your website, the higher your site achieve ranking.
In order to get high quality backlinks, you need to look at nowhere else but guest posting. You need to write guest posts for top websites within your specific niches. Ex: If you are selling school stationary on your shopify store, you need to write guest posts on website that should come within this niche.
Getting backlinks from top websites within your nice can help you increasing organic traffic towards your shopify site. But the question arises here why anyone may give you a backlink on his website? Actually, it’s true that you can’t find guest posting opportunities on every site, but most of the site owners accept quality content on their website.
It means that you need to provide them an informative article as guest post, and they will provide you a backlink towards your website. Moreover, there are various websites and job boards where you can find backlink service providers who can offer you guest posting services at affordable price.
4 Write a Blog Post That Features Top Influencers in Your Niche
When it comes to promoting a blog, website, or even business online, you aren’t supposed to ignore the importance of influencer marketing. Yes, it’s a fact that social networking sites or social media sites play important role in shaping perception of common users online. Thus, when it comes to promoting products or services or even online business, you need to tap this point.
When it comes to luring users on social media sites, you first need to concentrate on tapping social media influencers. Since influencers on various social networking sites such as Facebook, Instagram, LinkedIn, etc. have great following or fan base, you can easily get instant publicity for your product or business online.
However, it’s true that influencer marketing can help you boosting your business online, but the question arises here how you can lure influencers. For this, you need to write a blog post about top influencers within your market or niche. You need to provide backlink towards the website or social media account of each influencer in your blog post.
Now, you need to send them message or email regarding that you have featured them on your blog post. It’s found that most of the influencers simply tag your blog post to their social media account or share it on their timeline or social media post. This way, you will have lot of traffic coming from the influencer posts.
5 Influencer Marketing Campaigns on Social Media Can Help You Promoting Your Business Online
You have already gone through how to attract influencers by writing a blog post about them on your website. Similarly, if you want to drive huge traffic from social media towards your shopify store, you need to unveil the power of influencer marketing campaigns. Yes, running influencer marketing campaigns on various social media platforms can help you spreading words about your business online.
Since there are various social media platforms for running influencer marketing campaigns, you first need to know your business and marketing requirements. If you notice that only Instagram and Facebook ads can help you boosting your business on social networking sites, you can go with the them. But if you notice that you need additional popularity for your business, you need to think something out of the box.
There are lots of influencers on social media platforms who promote businesses for money. So, you need to find influencers in your niche so that you can avail their services for social media boosting or influencer marketing campaigns.
But how can I know about top influencers in my niche? If you are new to shopify business, you need to try TRIBE website. It’s the best platform online that connects online businesses with desired influencers.
TRIBE is the best platform that simply connects companies and influencers online. Whether you are looking for influencers on Facebook on Instagram, TRIBE marketplace can be of great help. By signing up on this site online, you can easily find top influencers in your business niche.
6 Integrate Top Social Media Platforms with Your Shopify Store
Having run social media ads as well as influencer marketing campaigns, now you would like to receive targeted traffic towards your shopify store. It means that you would like to keep that traffic coming back your website again and again. For this, you need to get social media platforms integrated with your shopify store.
When it comes to integrating social media sites with your shopify website, you need to concentrate on Instagram. It’s considered as the best option to go with when it comes to promoting businesses on social networking sites. Similarly, Facebook also comes with unique features. It means that you can unveil features of shopify and facebook together by using their new collaborated features.
Pinterest and Twitter are also great to drive Free traffic to your Shopify.
7 Build a Forum around Your Community
A Forum is ideal to provide your community with a way to connect to each other. It is a fantastic tool to swap ideas, create meaningful relationships within overlapping industries and create a sense of belonging.
As soon you build a community around your brand, you will get tons of Free traffic where you can showcase your products/services within the posts
Final Words
If you want to increase sales at your shopify store, you simply need to increase traffic towards it. For this, you need to unlock the power of search engines and social media sites.
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