Doyou have product videos on your Shopify store? Even if running an eCommerce store is easier and quicker than opening a physical store, buying online is a bit difficult. You can’t touch the product, look at it from different angles, … etc, but with a video, shoppers can at least see the product more clearly than a static image.
A study by Invodo showed that online products that include a video make e-shoppers 52% more confident in the product.
But a questions arises, how do I chose the best seo friendly Shopify theme for my product videos ?
Chose a Theme created by successful Shopify store owners
A theme created by Shopify developers who have never run any eCommerce store in their life is not a good choice for you, these developers can indeed create a stunning Shopify theme in term of design, but the theme will surely lack in term of technical improvements (such as SEO, speed, ..) which are a must for search engines and for the best User Experience.
Chose a fast Shopify theme for product videos
Website speed has been officially entered the search engines ranking factors in 2020. Which means if your site is not fast enough, you are losing Free organic traffic, in addition, slow sites have a negative impact on revenue, and fast sites are shown to increase conversion rates.
And when it comes to products videos, your site will be more slower, as the videos size are heavier than static images and take longer for the browser to load them.
In addition, most Shopify themes use a lazyloading effect for images, but they don’t for the videos, so be sure that the theme you’re looking for lazyloads the videos as well.
Chose a theme where you can upload an internal product video
With most of Shopify themes, you can upload a Youtube video in your Shopify product page, but very few allow you to upload an internal video (uploaded from your Lapetop/mobile hardware).
Why internal videos instead of external ones?
Because an internal video, will be stored in Shopify CDN file, and as it will be served internally, it will load faster than an external video.
Moreover, with an internal video, your video will play without showing ads or any related videos from Youtube/Vimeo video
Below is an example of a video running over Youtube
A considerable number of your website visitors will leave your site if they open the video externally and may never return as they will most likely stay on Youtube browsing other videos.
Chose a theme developed to increase the video SEO
SEO stands for “search engine optimization.” In easy terms, it means the process of improving your site to increase its visibility for relevant searches
The Non-SEO method
As per today, and except Plak, Grass and Sly, most if not all other Shopify themes use the ALT text area to upload the video, and this is a big SEO mistake.
In fact the ALT text area will be used by search engines like Google, Yahoo, Bing, … and your ALT text will have the video URL, and this will be totally meaningless for search engines to recognize the video and showcase it for the Internet users
The SEO friendly method
Plak themes were developed by double-vetted Shopify experts in collaboration with successful Shopify store owners in order to put in all the best Technics for better performances and innovative features such as the blurry coupon (exclusive feature to increase your subscribers list without any popup app made by Plak theme).
Here again, Plak theme developers have made something exceptional :
Upload an internal video and add ALT text to it in order to increase the video search engines appearance.
How to to upload the video and add ALT text ? Look at the below video
ALT text in search engines
Let’s take as an example this product where the ALT text is Plak theme video
If you go to the google video section and make a search with the keyword Plak theme video, the product snippet will appear with a small icon for the featured video.
More important : In the themes developed by Plak theme, the video is not preloaded, which means the video will upload once it reaches the viewport, and you can even enable/disable the autoplay to get much better speed if you are using lot of videos in your Shopify store.
Learn more about how to upload a video on Plak theme
The Best size to for you product videos ?
in order to avoid design mistakes and increase the User Experience, both you product images and videos must have same ratio, for this you can use an online video editing service to resize your videos and compress them for better site looking and in order not to slow the site speed.
Conclusion
The video SEO is just one example among many others where the themes from Plak theme exceed the other Shopif themes.
Moreover, making featured videos in your collection and product pages is a great way to increase your sales and without a theme from Plak theme, you are loosing orders.
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