How to advertise on TikTok ?

How to advertise on TikTok ? TikTok is considered among the most popular apps around the world. With up to 500 million users, this video sharing app is considered as one of the best choices to go with. This smartphone app is highly popular among younger people between the age group of 16 to 26.

This Chinese-owned application is introduced by ByteDance. It is best known for its lip-syncing and dance videos. Most of the younger users of this app use it for creating lip-syncing videos using songs. So, youth who loves dance and music, usually use TikTok.

Being more popular than Snapchat and Instagram, TikTok has won the heart of half billion users around the world. But the question arises here how eCommerce companies use these 500 million users of Tiktok application?

Obviously, advertisers, digital marketers and even eCommerce businesses love leveraging this platform for their business profit. But how it can be done? Do you also want to grab answer to this most asked question? If so, then you need to keep reading this post on why TikTok is the best emerging advertising platform for eCommerce companies.

Dance and Lip-Sync Make TikTok Popular among Youth

Since young people love dancing and listening to music, they prefer using this app on their smartphone. The key reason behind the enormous popularity and demand of Tiktok is that it allows users to lip-sync and dance. It means that users can create incredible 15 seconds videos by lip syncing on other songs or videos.

Moreover, its dancing feature enables users to perform their art in front of millions of audiences. It means that users can easily identify themselves with a particular actor or actress while lip-syncing their song.

It’s considered as the most entertaining app around the world. However, it’s true that most of the younger people download TikTok to use it for creating videos and dance videos, but there are lots of users who only love watching dance and music of other users on the app.

Why Does TikTok Matter?

When it comes to creating a list of most downloaded social media apps around the world, TikTok emerges as the most sought after option. Yes, it’s considered as the most dangerous rival to facebook and other social media channels online. Since there are millions of young users around the world, Tiktok has the power to influence the perception of the people. This is certainly the main reason why recently USA government threatened Tiktok as the privacy-threatening app for users. Obviously, it could be a political decision.

When it comes to Tiktok for eCommerce, we find that online businesses need a platform that can help them connecting with their desired customer base. Since Tiktok comes as the most downloaded social media app with around half billion users, it certainly can influence the overall marketing and advertising world for businesses online.

There was a time during 2005 when Facebook was emerging as the game changer for the world of advertising and marketing. It is Facebook that has changed the way people advertise and market businesses online. The same influence can also be witnessed when it comes to evaluating the power of Tiktok.

If you want to lead the world of online business, you need to learn how to attract targeted users from Tiktok platform. This is surely the reason why TikTok matters a lot for eCommerce.

What Is the Functionality of TikTok?

Knowing how TikTok really works is needed if you want to unveil its amazing features for marketing and advertising purposes. However, it’s true that Tiktok is a video social media app that helps its users creating videos using songs and music, but it is greater than that. Actually, it makes people addictive towards expressing their self. Yes, when people find this app can help them expressing their suppressed emotions, feelings and even can satisfied their ego, they prefer using this app.

Users can create videos of 15 to 30 seconds. It means that users can create videos for Tiktok even while traveling. It means also that this video social media app provides greatest comfort when it comes to creating video content. However, there are various other apps such as Instagram and Snapchat that help users creating videos, but Tiktok is certainly a distinct choice.

The algorithm of Tiktok simply analyze the videos that users prefer to watch, shares, or likes, and then it makes it available to the users. It’s found that lot of unknown younger boys and girls have become micro celebrities just by creating Tiktok videos.

Who Are the Users of TikTok?

As already mentioned above, Tiktok is highly popular among younger population. This is certainly the main reason why about 40% users of Tiktok are between the age group of 15 to 25. However, it’s true that boys and girls both use Tiktok, but it’s also true that male users are greater in number than their female counterparts.

According to latest survey, about 44.4% users are female while about 55.6% users are boys or male.

Why Should I Advertise on TikTok?

It’s an obvious question that may hit your mind when you are advised to use Tiktok for advertising your eCommerce products. Actually, the key reason behind using Tiktok app for advertising app is that it is an emerging social media app online.

This social media app can be downloaded from 155 different countries around the world. This social media application comes with 75 languages support. It means that you can easily connect with desired audience online.

Users on Tiktok spend more than 25 minutes per day on this application. It means that you can hope to get great user engagement by promoting your products or services on this platform. Moreover, just like influencers on Instagram, you can easily connect with creators on TikTok.

If you want to promote your business using influencer marketing, you need to get in touch with top creators on Tiktok. Here, you need to remember that average Tiktok creators come with at least one million followers. So, there are great chances of unveiling the benefits of influencer marketing using Tiktok.

How Can I Advertise My Ecommerce Business on TikTok?

Being an online entrepreneur whether on Shopify or not, you would always like to connect with internet users. For this, you want to advertise your offerings on top websites, blogs, social media platforms and applications. When it comes to advertising your eCommerce business on Tiktok, you can easily find plenty of options to go with.

If you want to advertise on Tiktok, you need to get in touch with an advertisement representative. Tiktok provides various ad formats to select from. Some of the top ad formats are stated below.

• Biddable ads
• Hashtag challenge
• Branded lenses
• Brand takeover

What Is Hashtag Challenge on TikTok?

It is a user-generated content plan that simply encourages Tiktok users to share their content with other users or followers. So, when it comes to unveiling the benefits of Tiktok features for advertising products, you need to use hashtag challenge feature.

It means that you can help online users to find products related to certain trending hashtag challenge. Take for example, if a Tiktok creator with millions of followers simply hashtag a particular product, it is supposed that it can help company increasing the sales of the same product.

What Are Biddable Ads on TikTok?

Biddable ads can be positioned as a unique type of ad format. If you want to promote your products through in-stream video, you need to use this type of ad format.

When Tiktok users scroll through their feed, they are supposed to find stream-in video ads. It’s certainly the most effective way of promoting or advertising your products or services on Tiktok platform.

There are usually three advertising systems or models available for this type of advertisement.

1 – CPV (Cost per View)

If you choose this model, you need to pay when Tiktok users simply view your advertisement. You can post a 6-second time frame of ad using this option.

2 – CPM (Cost per Impression)

In case of choosing CPM model, you need to pay when your ads appear in the Tiktok feed of a user.

3 – CPC (Cost per Click)

This model simply requires you to pay whenever a user clicks on your advertisement.

Apart from you can also target various options in order to make your ad on Tiktok more user-oriented.

You can add –

• Location
• Age
• Gender.

What Is Brand Takeover?

When a user on Tiktok opens the application, and notices an ad, taking over mobile screen, it is called brand takeover. It’s the best way to redirect users from Tiktok to another platform or site online.

Here one point should be noted that this option is only available for one advertiser in a day.

What Are Branded Lenses in TikTok Ad Formats?

Have you used alternative reality or AR on famous Instagram and snapchat? If yes, then Tiktok branded lenses work just like the same. This ad model enables users or advertisers to tell unique stories using innovative 3D stickers as well as face-changing filters.

It’s the best option to go with if you are seeking mass engagement with your product or offering.

Final Words

Whether you are a digital marketer or eCommerce store owner, you always need to target people for selling your products or services. Tiktok can help you finding potential customers or users for your offerings.

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