How to Start a Lingerie Business on Shopify

Do you have an awesome lingerie business, selling the most comfortable women’s underwear? Or are you just starting out ? Target millions of prospects across the word and boost revenues by taking your business online. In this article I will show you how to start a lingerie business on Shopify.

What is Shopify ?

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems…Learn more about the perks of Shopify

Why especially Shopify for my Lingerie business ?

Shopify becomes the leading eCommerce platform for businesses, providing a fully-featured and integrated option to build cutting-edge online stores and retail POS systems. With this easy to use platform, you can create an eye-catching looking website showcasing your lingerie products.

Shopify offers its merchants everything they need from the first launch to capturing customers payments.

So what are the first steps to start a lingerie business on Shopify?

1- Chose your supplier

Choosing the best supplier is a crucial step to start a lingerie business, there wide range of lingerie suppliers accross the web.

The most important things to take in consideration when selecting a supplier are :

• The reputation of the supplier and the customers reviews
• The products quality & products location
• The delivery time
• The integration with Shopify
• The customer support

2- Research Your Market and Competition

You did you research and you have selected your supplier, that’s great ! Now you should do your business plan and know your competitors.

In each business, the competition can be rude, from the product prices and quality to the delivery times and the brand awareness.

Evaluate your market, understand your audience to target them efficiently

3- Set up your Shopiy store

To Start a Lingerie Business on Shopify, you first need to sign up to Shopify, select your plan, fill the required info, such as, the name, address, phone number, … and get your blank store ready to upload your products.

Once you have signed up, Shopify will direct you to the store’s admin dashboard.

Through the main dashboard, you can easily customize the store, upload a theme, products, add collections, blog posts,… and easily set up payment and shipping methods.

Browse through the admin screen thoroughly to understand everything you require to get your online lingerie store up and running…learn more how how to set a Shopify store

4- Choose an eye-catching Lingerie Store Theme

As a beginner, you can start with Free themes offered by Shopify, those themes are great if you need to understand the concept of Shopify and to see your products online and test your payments methods.

However, in order to bring life to your lingerie products, which require not only a powerful design, but also a theme that offers performance and speed, you need to buy a premium theme.

We at Plak Theme LLC, we have a variety of premium themes that are suitable for the lingerie industrie.

One of the best themes in our catalog is Plak, which offers all the features you need to make a professional lingerie store.

One of the best and most successful lingerie store built with Plak theme is Evalamor

5- Organize your collection and add your products

Make the navigation easier for your audience, by adding and organizing your collections.

To make it easy for you, start small, upload HD photos for your products and your collection images, add as much as possible info on your product page

6- Add blog posts

due to some restrictions, nudity and lingerie websites can be a bit hard to advertise on the most famous marketplaces, such as Google and Facebook

In order to solve this problem, you can use the Free ways to drive Free traffic towards your lingerie website.

Among the free ways to drive high quality traffic to your online store is : Blogging.

We have developed a powerful blog template to help industries leverage their brand awareness and feature their best product within the blog article.

>> Take a look at Evalamor Blog

7- Payment Gateways

For initiating customer payments online, you can chose Paypal or Shopify Payments that automatically integrates all major payment methods with your Shopify lingerie store.

Shopify offers also, draft orders and payments tests, so you can verify that everything is working properly before even making the store live.

8- Finalizing and launching the store

Finally, customize your shipping settings depending on each location, set up the billing address and get your online store live and ready to receive orders.

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