the importance of blogging to drive more organic traffic and increase your online sales

Hi all,

You have created your online store ? Everything looks great ? congrats ! but wait how do you drive traffic ? most likely from paid ads such as FB and Google ads. That's great ! But what if you run out of money and you paid campaigns weren't as successful as you would have liked them to be ?

Here comes the importance of driving high quality and consistent organic traffic. Few days ago, I talked about some great tips to scale up your business within few months, and among the tips, I talked a little bit about the importance of building a community around your brand.

So let's jump straight to the subject, here are the main benefits of blogging along with your Shopify store :

• Drive more organic traffic

When you are consistent and post regularly on your blog, your chances to be featured on the first page of Google increases, people love reading useful information on the net, just like what you are doing now, and once a reader lands on your article, he may jump to your products page and places and order.

When I developed Plak Theme, coding a professional looking and SEO friendly blog template was on the top of my to-do-list, and I am not extremely happy to see hundreds of merchants succeeding in their business by using our enhanced blog template.

So, if you have an cutting-edge blog template, and you post regularly and interact with your community through replying to comment, be sure that your organic traffic will increase.

• Increase your brand awereness

You may be just starting out in eCommerce, and you are not pretty well-known yet, the competition is rude, yes ! there are may be thousands of brands just like you who are selling the same products.

Having a high quality and engaging blog articles will help you overcome the competition, the readers will know that you master the field, you give them in-depth info about the business and the products, and if they love what you are writing they may share the post on social media, they may talk to their friends and family about it, and your brand will gain more exposure.

• Increase your revenue

The main purpose of any online store is selling online, making profit, the blog will surely help you making extra orders per day through internal links withing your article or through featured product widgets if you are using one of Plak Theme Shopify themes.

Conclusion

Whether you are still fresh in eCommerce or an established brand and you don't have a blog yet, start it today, the benefits are countless 🙂

Let me know in the comment below your thoughts

Marouane