What is Domain Authority and why it is important for an eCommerce store?

To get a successful online presence and increase your brand awareness, you need to get your online website or store as high as possible on search engines, such as Google, Bing, Yahoo, Yandex, ...

And in order to guarantee a higher position (The first page is the ideal), you will need to optimize your store’s SEO, and among the factors that search engines focus too much is the Domain Authority.

So What’s the domain authority ?

Developed by Moz, the Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from 1 to 100, with 1 is the less score and 100 is the prefect one.

How The Domain Authority is Calculated?

Domain Authority score is rendered over a relatively complex algorithm that evaluates multiple factors related to linking root domains and total number of links.

Which means, your inbound links, and external links pointing to your domain are extremely important to get a higher DA score.

How to Get the Best Domain Authority Score Possible?

Since the DA score is related to the in-site and on-site links, getting referred by high trusted websites can significantly increase your Domain Authority score, here are some of the best ways to achieve this :

There are three principle ways to do this.

1. Guest post

Writing an engaging article on other's websites, with some do-follow links to your site is one of the best way to both increase the brand awareness for users, and increase the DA for robots.

2. Create engaging content on your own site.

Engagement metrics, such as, times session duration, bounce rate, number of session per user, can make a big difference to your score. That is to say, in order to boost your rating, you need to create high quality engaging content to attract people to your site and keep them the longest possible in your site. 

3. Earn high-quality backlinks.

You can earn high quality backlinks through a good social presence, commenting on other sites, creating company profiles with links to your site, or even buy backlinks through banners or in-side articles. There are many many ways to get high quality backlinks.

Conclusion

Learning, consistency, writing high quality content on your site can significantly improve your Domain Authority and let your site gains more traffic and jump up in good position in search engines. If you have any questions about the DA, feel free to comment below and I would be glad to answer 🙂

Marouane