Google updates how they generate web page titles

The primary thing that catches someone when search on Google, is the list of the pages titles.

That's why Google Search works deeply hard to provide the best titles for documents in their results.

How titles are generated 

Since more new information will come out about this recent Google’s update, we know that the searches en Google will be dynamic and will react to on-site changes.

That means, when you modify a page HTML title tag, Google will take the updated info into consideration and react accordingly, this is more useful for news article who need to change their titles frequently.

Important news about Google's recent update regarding how the titles are rendered in the search result page https://t.co/q9IGkUO1qj

— Marouane RHAFLI (@marouane_rhafli) August 28, 2021

Google’s main criteria for determining how and when to replace a page title is how accurately it represents what a browser will find when visiting the destination page.

The Pro thing is that if you are not satisfied with Google’s choice of text, you can decide to write a new title tag and possibly have that text displayed instead.

What is the impact for my Shopify store?

Wondering about the direct impact of your SEO? Considering how recent this update is, and the fact Google is still in the process of make it effective, it’s not advisable to make changes right now.

Learn more about how Google generates page titles

Got questions ? Post it in the comment below