Meet CCPA standards to improve trust with your California buyers

The Customer Privacy app is updated for California-based stores and stores that meet the following criteria:

• Gross annual revenue of $25 million a year in online sales
• Buy, receive, or sell the personal information of 50,000 or more California residents, households, or devices
• Derive 50% or more of their annual revenue from selling California residents’ personal information

Under the California Consumer Privacy Act (CCPA), California buyers need to be given the choice to opt out of the sale of their personal information. The Customer Privacy app allows you to easily communicate how you track the sale of information, allowing buyers to choose if they want to share information.

If you have been using the existing version of the app, then you will need to download Customer Privacy app by November 1, 2021 in order to stay in compliance with the CCPA.