Avoid this Google ads mistake to reduce your advertisement fees

Hi all,

Google ads is one of the greatest ways to get "instant" paid traffic, and many big companies rely on it to increase their sales and their customers portfolio.

However, Google ads can easily absorbs your money if you don't do it as it should be, for example you need to Shorten your target market by country, language, device, interest, ...

Sometimes just a small adjustment can make a huge difference to reduce your ad fees, the PPC ( Pay Per Click) can easily jump to 30$+, yes 30+$ per click depending on the niche you are in.

Google ads is so smart, and let you add some negative keywords to avoid wasting your money on some "undesired keywords", this is an underestimated feature that most of startup forget to focus on.

The mistake I am seeing startups doing is that they don't add their domain name and business name as negative keywords, because when people search on Google for your business name or website name you will at 99% appear on top and you don't want your featured paid ad to appear to reduce the fees.

For example, when people type on Google (Plak Theme) we will appear on top of Google, and we don't need this keyword on our Google ads targeted keywords 😉 

Let me know in the comment below if you did this mistake and if you need other Google ads tricks to reduce the ad fees.

Marouane