Run Facebook Product Catalog Ads

Hello,

I have many layers of questions, so I’ll start at the beginning:
I have a Shopify store and am using Printful as my supplier. Via Sales Channels in Shopify, I have created my Facebook Shop. Works fine.

I had previously installed the Facebook Marketing App, which created a second catalog in Facebook. I have since deleted the app and associated catalog in Facebook.

(BTW – not crazy that I can’t access my catalog in Facebook Business Manager as apparently Shopify “owns” the catalog. I’ll leave that for another dayJ)

My challenge: I want to create a Facebook Product Catalog Ad Campaign.

During the ad set creation, when I select All Products from my list of collections, it brings over all of the variations (all sizes and all colours of same product). This means there are 4000+ variations of images/ads running for approx. 100 products. Totally not necessary and a waste of budget.

My solution: I created a csv file of just the items I wanted to show in my ads. I don’t care about the various colours or sizes, as this can be selected once they land on my site. I ran into a long delay in trying to figure out how to configure the shipping attribute column for free shipping, but did manage to figure it out.

I think I have it working now, but man-oh-man – it took me over a week to get this working.

I can’t see any way via the Shopify/Facebook integration to make the products in the Facebook catalog to not show all of the variations.

Does anyone else in the group have any experience with this? I am happy to share my process (once my eyes stop bleeding) but I’d like to know if there is a better way. I’m not convinced I’ve nailed the process yet!