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SEO vs branding on Shopify

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brian-twelve
(@brian-twelve)
Active Member
Joined: 4 years ago
Posts: 12
Topic starter  

Hi all,

Is it better to have a product name be very simple for a customer to remember or descriptive for SEO?
For example, for jewelry. Would it be better to name a ring set “The Olivia Ring” or “Feminine Moonstone & White Zircon 2-Piece Stackable Ring Set”?

Thanks!


   
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karine-brown
(@karine-brown)
Active Member
Joined: 4 years ago
Posts: 14
 

In the long run branding beats SEO but you do need to get traffic and sales at the beginning. I would suggest adding the brand name at the beginning of the title, followed by a short description. E.g. Olivia Ring - Feminine Moonstone …Keep in mind that you are limited at 60-65 chars per title


   
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(@jeffrey_dan)
Active Member
Joined: 4 years ago
Posts: 5
 

There’s no reason you can’t do both. Use the descriptive one for the title and start the description off with the name. Then tell a story in the description.


   
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anna-flowers
(@anna-flowers)
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Joined: 4 years ago
Posts: 8
 

At the beginning you will undoubtedly needs SEO, speed and paid campaigns, this is the reason why we all purchased a theme from Plak theme.

Once you get famous, branding will take it over SEO (but better to have them both) think of Amazon, the #1 most famous eCommerce website + their SEO is also very strong

Good luck to you all


   
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brian-twelve
(@brian-twelve)
Active Member
Joined: 4 years ago
Posts: 12
Topic starter  
Posted by: @anna-flowers

At the beginning you will undoubtedly needs SEO, speed and paid campaigns, this is the reason why we all purchased a theme from Plak theme.

Once you get famous, branding will take it over SEO (but better to have them both) think of Amazon, the #1 most famous eCommerce website + their SEO is also very strong

Good luck to you all

That is the point, I try to regularly post new articles each 3-4 days, I noticed an increase in organic traffic. Hard to maintain the rhythm since I am tight in budget to delegate the copywriting  


   
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anna-flowers
(@anna-flowers)
Active Member
Joined: 4 years ago
Posts: 8
 
Posted by: @brian-twelve
Posted by: @anna-flowers

At the beginning you will undoubtedly needs SEO, speed and paid campaigns, this is the reason why we all purchased a theme from Plak theme.

Once you get famous, branding will take it over SEO (but better to have them both) think of Amazon, the #1 most famous eCommerce website + their SEO is also very strong

Good luck to you all

That is the point, I try to regularly post new articles each 3-4 days, I noticed an increase in organic traffic. Hard to maintain the rhythm since I am tight in budget to delegate the copywriting  

You should think of hiring someone from fiverr for example. I used to hire a great article writer. I pay her like 30-40$ per each 1000words blog post


   
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