Have you already heard that your email list is your gold mine ? You know that probably but you are surely looking for effective ways to increase this list and get subscribers to purchase your products.
In this article we are going to show you 5 proven ways to increase your email subscription list FAST on Shopify
Table of contents
1. Amount discount Vs Percentage discount
Shopify offers many native ways to offer discounts (Percentage, amount, buy X get Y, …), but do you know that you can play with the keywords and the type of the offer to increase the purchasers and subscribers ? Well let’s take a simple example with Bryan and Celine to let you know practically the difference between amount discount and the percentage discount.
Bryan product selling price is 800$ :
Bryan offers 10% discount to his customers, his conversion rate is just 1%
Celine product selling price is the same as Bryan, 800$ :
Celine offers 80$ discount to his customers, her conversion rate is just 2%
Theoretically Bryan and Celine are giving the same discount amount 10%, but Celine has a better conversion rate and make more sales than Bryan, do you know why ? It is the Visual attraction
Because of Visual attraction is important when you would like to showcase your offer, in Bryan and Celine example, offering 80$ discount seems to be more attractive than saying 10% discount.
Try always to make your offer more appealing, the opposite goes if your product selling is low, for example, it is better to offer 10% discount for a 15$ products, than saying 1.5$ discount.
2. Faster is always better
Have you already came across a subscribing form where you are asked to enter many data such as (first name, last name, full address, phone number, reasons why he/she would like to subscribe, profile photo…) ? Sometimes you feel lazy to fill all the form and you just abandon. The same goes for your visitors.
Try to shorten your subscription form to the minimum possible, just the email is enough, or at most you can grab the visitors first and last name. Or if you can, use a signup through social media with a simple button click.
3. Spread the subscription form on your entire site
on eCommerce, the most important pages are : the homepage and the product page, and most of people will land on those pages where you have most likely put your opt-in forms, this is great ! But it is not enough.
Some people may land on your blog page, forum post, collection page or even on your return policy page, and if you don’t have a subscription box on those pages, those visitors will be lost and you can’t get their emails.
On of the best ways to put your subscription on all your Shopify store, is by making like a widget just above the site footer, this way the widget will be visible on the entire store, and your chance to get more subscribers will increase drastically.
4. Invite subscribers through your social networks
Facebook, Twitter, Instagram, Tiktok, … alone have billions of active users, and this is a gold mine too.
Try to use social media as a sales funnel to showcase your business perks and get more leads or more subscribers.
One of the best ways to get emails from social media is by creating a dedicated landing page describing your best offers, your best products, your customers reviews and share this landing page on your social media accounts.You can pin it on Twitter, Facebook and Linkedin for instance.
The more people is visiting your social page, the more you will get some extra new subscribers, this would be like a passive subscribers funnel
Re-targeting those people with a compelling offer via email marketing, will surely increase your conversion rate
5. Use Blurify Shopify app
Blurify Shopify app is the plugin version of the Blurry coupon developed on Plak theme back to 2019.
Marouane RHAFLI, the Plak Theme founder has partnered with Hisham Hadraoui, a Shopify app developer in order to help merchants who are not Plak Theme clients to help them increase their email list and their conversion without the need need of any harmful popups.
How Blurify works ?
Instead of using a popup which was proven to be harmful for SEO and non User-Friendly, Blurify showcase your discount as a blurry image, and the visitors or the customer needs to signup or login to see the coupon clearly and copy it with a simple click. Simple, fast and effective way to increase your email list and your sales without the use of nay popup.
Get More Email List Subscribers Conclusion
Your email list is your gold mine to take care of when you are doing eCommerce, with simple tricks, you can quickly increase this list that will increase your sales by consequence through email marketing.
We hope we have featured the best strategies and if you have any other effective, do let us know in the comment below.
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