How to create an eCommerce store on Shopify? Complete Guide

Are you planning to create an eCommerce store? If so, then you can surely find plenty of platforms to go with. But if you want to use an innovative platform to start a new store online, Shopify can be a great choice to go with.

Whether it is about setting up a Shopify theme or adding a payment gateway, you will always find Shopify a right option to determine. So, if you want to start an online store with least investment, you need to explore the innovative features of Shopify.

So, without talking more about this platform, we are directly going to learn how to setup an online store with the help of Shopify.

How to Create an eCommerce store? The process

Before you decide to have your store online, the first step you need to do is to pick the best eCommerce platform, define and select your business model and chose your niche, these articles will help you making your first step on eCommerce.

https://www.youtube.com/watch?v=A3J4-l027sE&ab_channel=MarouaneRHAFLI

Let’s check out a few basic steps to start a Shopify store online.

• The advantages of Shopify over its competitors
• What is the business model you will chose?
• How To Choose The Winning Product for Your Shopify Store
• The difference between Shopify and Shopify Plus
• Must-know eCommerce Trends and Statistics for 2021

Your Store Needs a Business Name

Once you have selected your most preferred eCommerce platform and selected your business model (ex : Dropshipping) and got connected with your supplier, you need now to choose a domaine name (www.yourdomainname.com)

Choosing a business name for your store is the first step towards branding your business online.

>> Read more about how to pick the perfect domain name for your business

Choose Logo for Your Store

Logo could be an image in (PNG,JPG, SVG..) format that represents that represents your business and let people spot your business just by seeing your logo.

In order to make it, you can either use some online tool to design your logo or hire a professional logo designer.

Product Photography

Product photography is an essential part of starting a store online, whether you are going to sell digital or physical products on your store online, the product photos is the first thing that popups to visitors before even reading the product details to taking a look at its price.

Search for a professional online tool for your products photos ro hiring a pro-photographer is a must before getting your store online.

Add Products to Your Store

Now as you have made some nice and eye-catching product photos and images, it is time to upload them into your Shopify store, fill the required info, such as the product title, description, price, …

More info on how to add products to your store.

Create Pages for Your Shopify Store

Apart from setting up product pages, you also need to create various other pages such as :

1. Contact page
2. About Us page
3. FAQ page
4. Policy pages such as – privacy, return, terms of service, policy, etc.

Chose the suitable Shopify theme for your business

Since different business models come with different types of requirements, they should be given solutions accordingly. If you are going to create a multi-products online store, you need to customize it according to your business model. For this, you need to pick the most suitable Shopify theme for your business, and once your start designing your store, you need to do some best practices to increase the User Experience and the Conversion Rate by consequence.

What Is the Process for Setting Up Shipping?

If you are going to create an eCommerce store, you always need to deal with shipping. Setting up shipping for a store online is considered as one of the most difficult part of the business process. There are various things that need to be taken into consideration such as packaging costs, product weight, carrier rates, shipping destinations, and your potential profit.

Let’s check out how you can easily setup shipping for your store online.

• Go with free shipping option to lure customers.
• You can also charge actual-time carrier expenses.
• Go with a flat rate to make process easier.
• You can also provide local delivery or pickup service.

Setup Payment Gateways

Paying the product/service is the last thing that a customers does when buying online, but as a seller this one the first things to do.

Shopify has partnered with the famous online payment providers such as Paypal, Stripe, Redde Payments … in order to give its merchants a large choice to select the most suitable payment gateways.

Launch Your Store

After finalizing your store design, products, …. Now you need to launch it on the web.
You may get confused whether your store is perfect to launch or not. Actually, you need to remember that no store or site can be perfect. So, you need to keep working on your store even after introducing it to the people and try top optimize its design for better Conversion Rate.

You need to keep working on the improvements of your site whether it is about adding new product listing or providing affordable shipping option. One of the easiest ways to improve your store is to grab feedback from actual customers. Your customers can guide you about the pros and cons of products, shipping, price tags, and even customer support.

Promote and Market Your Store Online

Whether you are going to sell digital or physical products online, you need to advertise your business and your product to the community, there are many ways free and paid ways to promote your store, such as Google ads, Bing ads, Facebook ads or by using some Technics to drive Free traffic toward your Shopify store.

You can also opt for an affiliate marketing program.

Optimize your Store SEO

One your store in online, it is the time to tackle the Search Engine Optimization

SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

So, when it comes to making your Shopify store search engine friendly, you need to do keyword research and optimizing the store technical SEO

>> More detailed Technics on how to rank your Shopify store on first page of Google

Add a blog to your Shopify store

One of the perks of Shopify, is the ability to have a blog embedded along with your online Shop.

A blog will help businesses, especially the big brands and Shopify Plus merchants retain visitors and giving them an added value by offering some additional knowledge about their business and their product

The eCommerce governing laws

You created your eCommerce store and started making sales and profit from it ? That’s great ! But be ware ! Like any kind of business, eCommerce is subject to a governing law depending on which country you are living in or you are processing payments from.

You should then read this article to learn more about the eCommerce laws and subject taxes

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