How to write effective product descriptions for your Shopify store

Product description – In a traditional shop or showroom, some sales agents show the products to the incoming customers. The agents or sales representatives help the customers to know about the developments in great detail. The words they use have a significant impact on the final purchase call.

Introduction

Product description tells the customers about the features and characteristics of the various products they have in store and help them make an informed decision. Sometimes, the sales representatives also lure potential customers by talking about hidden features that are specifically important to them.

However, when someone visits your Shopify store, there are no agents to show them around. No one on our online Shopify store would talk about the various products, their characteristics, specifications, and features.

• How would the customers know which product would suit their needs better?
• How can they know about each of the products that are there in the shop?
• How would they know about the features and specifications of the product?
• Why would the customer buy from you and not from a competitor?

Here is the need to have informative and compelling product details. A well-written product description can convince the customer to make a purchase on our Shopify store.

Remember, no one is present in person to guide them during their visit to our Shopify store. The product description is all that you have which can decide whether the customer will buy the product or not.

In this article today, I am going to talk about the importance of the product description. I will show you how to write compelling product descriptions for your Shopify store. You will get everything that you need to know about writing product descriptions in this article.

I will describe the various vital points you need to keep in mind while writing the product description. Also, I will share the best practices that you need to follow while writing compelling product descriptions and avoid design mistakes for your Shopify store. Ensure that you read the article till the end.

Meanwhile, if you have any questions or doubts regarding the points described here, please feel free to comment below, and I will definitely answer your queries. I love reading your comments and personally respond to all of them too. So, take full advantage of this and get all your doubts cleared.

What are product descriptions?

The product description is nothing but the marketing copy written for each of your Shopify store’s products. A product description should talk about the benefits of the product and show the specifications, features, and characteristics.

In one line, a product description provides all the information about the product needed for your viewers to know everything about it. Writing a product description becomes very important because it is the only way to tell everything that a buyer needs to know about your product.

You are free to choose the style of your product description. But you need to keep in mind that the definition needs to provide all the crucial details about your product. It can definitely take your Shopify store to the next level.

What exactly should you write as your product description? Let’s now talk about the various vital points that you should keep in mind while writing the product description for your Shopify store.

Template for product description

I am providing you with a template here, and I will explain all the headings too. If you can follow this template and write based on this, your product description will surely be one of the best and most effective ones in business.

This template will focus on the what, who, when, where, why, and how that is associated with your product. Journalists often use this system while writing their articles, and it has proved to be one of the most effective techniques.

You can easily use this template as your first step in writing an adequate product description for all products on your Shopify store. Let’s get started.

What are the basic details of the product?

You can start writing your product description by writing the specifications and features of the product. You must include the product features, dimensions, make and material used, cost, and other essential characteristics. Primarily, your customers would want to know what this product is.

Who is the product for?

Always focus on your target customers. Who is the product for? Are they from a specific gender, age group, demography, or any other defined group of people based on their lifestyle? You must know your product and position your product details to match their desires and needs.

When is this product used?

Write about the usability of your product. Is it based on seasonality? Is it used only at a specific time of the day or on occasion? The customer needs to know when the product can be used along with the other information as well, as it is directly associated with this product’s long-term value proposition.

Where can this product be used?

Can this product be used on the go? Is it specifically for indoor or outdoor usage? Is it for your home, office, or vehicle? A practical product description must give a clear idea about where the product can be used. Most customers make a purchase decision based on the various opportunities where a particular product can be used.

Why is your product better than the competition?

Again, the customers need to know why they should buy your product and not one from the open competition? What makes your product the best? The product description on your Shopify store can only become effective if the customer clearly knows why she is buying the product. Here you can focus on the overall value proposition of your product.

How does the product function?

Probably all product descriptions should tell the customer how the product has to be used. It is of utmost importance for the customer to know. There are many customers with the wrong perception of the product that they buy. Later on, when the functionality does not match what they initially thought, they come back with bad reviews, hurting the Shopify store even more. An adequate product details should always tell the customer how the product functions.

So, that is all that the product description template is made up of. You now know all the key points that your product description should contain. With this template followed, most product descriptions become effective and convince a prospect to buy the concerned product.

Before I end, let me tell you a list of other vital points that you need to keep in mind while writing your product description. These points are essential and will surely make your product description shine in the visitor’s eyes.

Content Style

Product description can be in simple text, a sentence, a paragraph, or even a series of bullet points. As long as it covers every detail of the product, it will be a practical product description.

Description Tone

You can choose the tone of your product description based on the overall image of your Shopify store. You can make it funny, distinctive, or serious, based on your preferences. Some Shopify stores focus on the humor around us and write hilarious yet informative product descriptions.

KISS: Keep It Short and Sweet

Always strive to keep the product description short and sweet. It has to be to the point so that the customer does not spend time beating around the bush. A crisp product description saves time for the customer and shows your knowledge of the product as well.

Use Storytelling

Everyone likes a story. A background story that may be associated with the product makes it more attractive to the customers. A story also ensures that they can recall the product later and refer it to their friends and family. In your product details, ensure that you use storytelling to your advantage.

Get Technical if Needed

Many customers like technical descriptions of the product. They can relate to it better. So, if you know the technicalities of the product and want to describe those, feel free to do that. More often, you will be making the customers happy.

Promote and Boast

Do not be afraid to boast about the product. After all, you are here to promote your product, and a little bit of boasting the highlighted features and specifications is always okay with most customers. Just ensure that at any point in time, you should not be lying about the product you are selling on your Shopify store.

Social Proof

Add positive social proof in your product description, if possible. If you sell your products on social media, let the prospects know what the buyers think about it. Also, add reviews and testimonials from past customers wherever possible.

Whether you are selling tiny, cute, handmade products or extensive industrial equipment and appliances on your Shopify store, the product description is essential. I hope now you know the various vital points that you must keep in mind while writing the product details of your products on your Shopify store.

Product tabs

Optimize sales by giving your store a sleek new professional UI/UX. Organize your Product descriptions, shipping info and other key info using smart, easy to navigate tabs, such features in Plak Themes are one of the great ways to add more valuable info to your product pages.

Conclusion

Like I said before, please feel free to get in touch if you have any questions or suggestions. The comment section below is a beautiful place to do that. I will get back to you shortly. Now you know entirely how to write effective product descriptions on your Shopify store.

Until next time, cheers!

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