Walmart has taken a new move by partnering with Shopify to expand its ecommerce marketplace for medium and small-sized businesses.
“We just wanted to open our huge ecommerce marketplace for small businesses, thus, we’ve come with innovative shopify integration”
said Jeff Clementz, Vice President at Walmart Marketplace.
Why Do Walmart Wants to Expand Its Ecommerce Marketplace for Medium and Small-sized Businesses?
It’s an obvious question that may have hit your mind when you first heard the news of Walmart and Shopify business collaboration. Actually, the key reason behind choosing this option is that Walmart wants to leverage the benefits of joining forces with Shopify.
Since shopify receives up to 120 million visitors per month towards its online platform, it wants to provide this marketplace to small and medium-sized businesses. When it comes to attracting small and medium-sized businesses, shopify can be the best choice.
According to latest studies, it is observed that ecommerce business in USA has grown up to 74% in last quarter. The key reason behind the increasing growth of ecommerce business in USA is COVID-19 pandemic.
By introducing shopify integration; Walmart simply wants to expand its ecommerce businesses. Obviously, when it comes to boosting ecommerce business, importance of small and medium-sized businesses can’t be denied. Thus, Walmart has partnered with Shopify.
Obviously, shopify is the best platform that helps thousands of small and medium-sized businesses to sell their products online. This way, Walmart attracts verified shopify sellers who can meet their business guidelines to leverage its ecommerce marketplace.
Do Small Businesses Grab Benefits Out of This Joined Force of Walmart and Shopify?
As everyone knows that creating an ecommerce website or store is certainly easy with shopify platform, but making that business a success needs lots of traffic. This is the point where most of the shopify store owners get confused.
Since most of the novice shopify store owners don’t get desired organic traffic towards their shopify store, they don’t get desired business success. Now, come to the Walmart and Shopify collaboration. By integrating shopify to its ecommerce marketplace, Walmart is going to help lots of shopify store owners to sell their products to Walmart’s customers.
Since Walmart derive millions of traffic per month towards its ecommerce platform, it can easily help small and medium-sized shopify store owners to sell their products to this huge traffic. Obviously, the more a store has traffic to promote its products, the more it can make profits out of the same.
So, third-party shopify sellers can truly benefit out of this Shopify and Walmart business collaboration.
Walmart Expects to Add up to 1200 Shopify Sellers in 2020
It is true that with joined forces of Shopify and Walmart, medium and small-sized third-party sellers can benefit great, but it is not going to help every shopify seller initially.
Yes, Walmart has announced that it is going to add at least 1200 shopify sellers at the end of this year. It means that most of the third-party sellers on shopify may not grab benefit of out of joined business deal of Shopify and Walmart.
It is officially announced that initially Walmart will accept verified third-party shopify sellers for its ecommerce marketplace. Obviously, Walmart initially encourages small businesses in USA to list their products to Walmart ecommerce marketplace.
Shopify Sellers Can Now Promote Their Products to 120 Million Monthly Visitors to Walmart Ecommerce Marketplace
The key reason behind making online business a great success is the traffic. Yes, if you can be able to derive targeted traffic towards your store online, you can easily increase sales. Obviously, the more you sell products, the more you earn.
Thus, when it comes to profiting over one million of Shopify sellers, it is necessary to provide them with unique visitors every month. Walmart has integrated Shopify to its online ecommerce marketplace. This way, third-party sellers at Shopify can promote their products to more than 120 million monthly visitors at Walmart online marketplace.
Obviously, after Amazon, which has up to 300 million monthly visitors, Walmart is going to make a difference in ecommerce world. Now, it has become quite easy for third-party sellers at Shopify to promote their products to millions of unique visitors at Walmart marketplace online.
Since ecommerce business grew about 74% in USA during last three months, most of the big companies want to avail this opportunity for their benefit. Thus, Walmart has come with shopify integration to help Shopify sellers to promote their products online.
Shopify Integration Will Benefit US-based Small & Medium-Sized Businesses
“The main objective behind launching the Shopify integration to our ecommerce marketplace is to help US-based small businesses to grow faster”, an official spokesperson at Walmart said in a press conference. “We are going to add up to 1200 verified Shopify sellers with great business and customer service record at the end of this year”, he additionally added.
Now, Shopify sellers are being officially invited to install newly introduced Walmart market place app with Shopify integration to promote their products online.
Here one point should be noted that shopify sellers can be able to add their products to Walmart ecommerce market after being officially approved by Walmart. Obviously, Walmart is not going to add each and everyone to its marketplace.
Walmart is supposed to add verified Shopify sellers to its ecommerce marketplace. So, when it comes to adding newly established shopify stores to Walmart marketplace app, you have to wait and watch.
The best part of this collaboration is that small and medium-sized businesses in USA can grab great benefits out of it. Now, USA-based shopify store sellers or shopify store owners can promote their products to over 120 million targeted visitors at Walmart marketplace.
Will Walmart and Shopify Partnership Create a Threat for Amazon?
With up to 300 million visitors per month, Amazon is considered as the biggest ecommerce player in the market. Obviously, Amazon provides great opportunities to third-party sellers to promote their products and services to its amazing ecommerce platform.
Now, with advent of new joined force of Shopify and Walmart, the market is supposed to witness new alterations.
Most of the Shopify store owners are claiming that partnership between Walmart and Shopify can change the ecommerce world.
How to integrate Shopify with Walmart marketplace ?
As a Shopify merchant, you can simply install the Walmart integration app directly from Shopify app store
[yasr_visitor_votes]
