Talking about technology, let’s accept how efficient it has made our lives. Almost everything can be done online, including work, learning, shopping, and event bookings. Nowadays is the trend of small to mid-sized online businesses, but the challenge is to make this experience safe and most efficient for your customer. I believe in online business, the only way to gain customer attention is to provide security and let me jot down some tips you can prove it possible.
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Technology is always a two-edged sword. It will bring in many benefits, but also many disasters
Alan Moore
Using a secure HTTP (hypertext transfer protocol)
HTTP or Hypertext Transfer Protocol is a protocol, or a recommended request and linguistic structure utilized for moving information. Most data sent over the Internet, including site content and API calls, use HTTP.
Some websites use secure HTTPS only for payment pages; however, they should consider moving the whole site to HTTPS. To switch to HTTPS, you require to install an SSL certificate. A professional web developer can help you with that.
Switching to HTTPS counts your website as a Google ranking factor, and more ranking encourages more sales and traffic on your website.
Use secure passwords for your website
While opting for the password for your website, I suggest going for strong passwords and not weak ones. By an invalid password, I mean not using a pattern or an easily guessed password such as “0000” or “9898”.
Even if your customers choose a password for their account on your website, insist on going for a complex password and not reusing their already existing ones. This way, your website will appear cautious and secure for traffic. We can easily find various password manager software/extensions that remember complex passwords for every account.
And if, for instance, your customer can’t get into their account or is having trouble signing in, you can always have an IT support company to back you up at this point. It’s always advised to have an IT support company manage your back-end work and make your business, whether small or mid-sized seem reliable.
Don’t store unnecessary User information
Storing unnecessary user information in your database is unreliable as it increases the risk of leaking more details. And what’s more embarrassing for the company to contact the customer informing about losing all their data. It will tarnish your website’s reputation and your brand’s as well. It lessens customer trust in online businesses.
Avoid storing sensitive information such as credit card information as it can be input whenever required. Keeping it may result in criminals using this information to perform fraud and theft online.
Keeping your plugins in and data updated
Even though it’s a fundamental and easy step, many websites ignore it. Keeping your plugins and software updated results in a secure website. It secures the website by constantly keeping track of any malware or unusual activity. If you don’t update it regularly, it could cost you in the long run.
If it seems a lot is doing it yourself, you can always hire a third party that keeps track of your website updating and malware check.
To keep your website intact, it is also practiced to scan your website regularly. It will help you identify any vulnerabilities in your website. You will identify any virus or malware attack before it even causes any damage to your website, thus making a safe environment and experience for your customers.
Backup your data regularly
Let’s get this straight, data on your website is your responsibility, so to be safe, it is also your job to do. You never know when a hacker gets into your website and infect it with a virus such as malware or Trojan. So in situations like this, keep your site, and yourself prepared to fix the infected data. Whether you hire someone for it, install software, or do it manually, do it. If you lose your data, you will always have a backup, to begin with.
Several software online could help you in this, or you could always go down the manual way.
Avoid giving access to unnecessary users
One mistake many websites make is giving unnecessary access to users, which is not good from a security point of view. I agree that professionals must manage some positions, so a solution to that is giving them limited access, just enough to handle their posts. If an employee leaves or resigns from their position, don’t delay in cutting off all the access granted, because at the end of the day, the reputation is to be maintained by your brand, the one to be held accountable will be you.
Conclusion
To sum up the argument, in eCommerce, the topmost priority should be to make the whole experience feasible and safe for your customers and even you. Customer’s security should be your security to avoid ambiguity and stay on top of SEO. Remember, eCommerce is all about building up this anonymous relationship with your customers, and like any other relationship, this one also requires trust and understanding.
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