It’s often observed that most of the novice shopify store owners don’t consider their product pages with 404 or other errors. Actually, when you start auditing your shopify website, you may find a few product pages or collection pages with errors or technical issues. So, it’s your duty to fix those technical or non-technical issues.
There could be situations when you need to delete shopify product or collection page from your shopify website.
But why should I delete my shopify product pages?
It’s an obvious question that may hit your mind. Actually, there could be various reasons behind it. For instance, there are a few seasonal sale times when you have to sell products. But once the season is over, you need to delete those pages.
Are you still confused about when you should delete your Shopify products and collections? If yes, then you need to keep digging this post.
Why Should I Delete Shopify Product Pages?
The most common reason behind deleting a shopify product page is that you no longer want to use it. It might be possible that the products you were selling aren’t now in demand. It might be possible that you were promoting seasonal products, which are now with no demand in the market.
Obviously, you don’t like to promote products that people don’t want to choose from. Instead, you would like to promote shopify collections or products that people love buying. So, when you delete unnecessary shopify pages from your shopify website, you have to cope with 404 error.
Can 404 Error Pages Affect My Shopify Website Negatively?
When a visitor click on your shopify product page either through social networking site or search engine, he is supposed to reach at the right page. But since you have already deleted the specific page, your customers or visitors towards your site have to deal with 404 error page.
Now, the question arises here whether a 404 error page may influence the ranking or overall reputation of your shopify store or not. Actually, when Google or other search engines notice that your site’s specific page has been deleted and users aren’t getting what they are supposed to, your site is like to be penalized by the search engines.
When search engines notice that there is no information or even page doesn’t exist on your site, it simply deindex your page. Moreover, you might have created lots of backlinks for that particular shopify product page. Now, your page doesn’t grab desired backlink juice out of a deleted page.
So, if you want to avoid getting your Shopify website penalized by Google, you need to redirect a deleted page or 404 error page to another active page. This way, you can keep the link juice towards your website.
Are Products Out of Stock at Your Shopify Store?
When visitors or users visit your shopify store in order to buy a specific product but they find the product out of stock, they are likely to move away from site instantly. Obviously, it’s a bad sign for your website. When Google and other search engines find that visitors don’t stay longer at your shopify store, they consider it as a bad user experience.
Obviously, bad user experience is something that can tank a highly ranked website. Without any doubt, you won’t like to get your shopify website tanked. Instead, you would like to see your shopify website ranking on the top search engine result pages.
So, How Do You Manage an out of Stock Product Situation?
It’s seen that most of the novice shopify store owners simply delete a product page or collection page, which is dealing with out of stock products situation. But it’s not a right practice to continue. Instead, of deleting the page, you need to find a solid solution for the same.
So, you need to –
- Keep your products page published even if products are out of stock.
- You may decide to delete the page if you know that you may not be able to arrange the same products again.
- You shouldn’t ignore backlink juice of your targeted page. Thus, you need to create a redirection link for the same.
- This way, you can easily redirect your visitors towards a new page with similar products.
Do You Want to Get Rid of “Product Is Out of Stock Situation”?
When your shopify store deals with product is out of stock situation, you are likely to create negative impact for your site. Thus, you need to be very careful while dealing with product is out of stock situation.
For this, you need to follow stated below points.
- If you want to restock your shopify store with ‘out of stock products’ in future, you need to provide adequate information on your site. You need to label the particular product as out of stock item, but you also need to mention the date when it could be available.
- When the same product is available again on your shopify store, you need to inform your customers through n automated email.
- When a particular collection or product page on your shopify store is out of stock, you need to provide information about relevant products available on your shopify website (something like related products). This way, you can keep the customers or visitors stay at your shopify store. It’s the best way to decrease the bounce rate.
- You should not delete the page as it may delete the link juice that you might be getting out of the page. So, keep it published, but you also need to concentrate on user experience.
Should I Never Delete a Shopify Product Page?
Having gone through aforesaid points, now you might be assuming that you should never delete a shopify product page. But it’s not the case. You need to delete the page when you permanently discontinue a product.
So, there could be various product pages or collection pages on your shopify site that you need to delete permanently. But before deleting a product page of your shopify store, you shouldn’t forget taking stated below points into consideration.
- The shopify product page may have lots of powerful backlinks from top websites as well as social networking site.
- Your site might be attracting visitors from search engines such as Google.
- Your shopify page may convert visitors into sales. So, you need to keep it running.
So, before eliminating a product page, you first need to learn how to keep the benefits of an indexed page with tons of powerful backlinks. The best answer to this question is redirection.
Yes, you need to redirect a product page to an active page before deleting it. This way, you can keep the benefits of backlinks and all as well as improve user experience.
But How Can I Redirect My Deleted Page?
If you want to preserve the link juice of a shopify product page with no product, you need to redirect it to somewhere else. Redirecting can help you preserving the link juice as well as improve the customer experience.
So, let’s check out how you can redirect your deleted shopify page to another product page.
- First of all, you need to copy the URL of product page that you want to delete.
- Go to your shopify dashboard > Online store > Navigation
- Click On URL Redirects.
- Create a URL to redirect.
- Here, you need to remember that the top entry should be the URL for the product page you might be deleting. And the bottom entry should be the URL for the product page you want to redirect the deleted page to.
- Once you save redirect process, you can easily delete the product page.
How Can I Recognize Broken Links or Other Technical Issues at My Shopify Store
If there are broken links at your shopify store, you are likely to create bad user experience for visitors at your shopify store. Obviously, you won’t like to create negative image of your shopify store in the eyes of Google.
So, it’s necessary that you should learn how to find broken links or other technical issues in your shopify store online. One of the easiest ways to find broken links or other issues on your shopify website is auditing.
Yes, by auditing your site, you can easily know about broken links, technical issues and other product page errors for your shopify store.
Once you fix the 404 error page, redirection problem and broken links, you can easily rank your shopify website on the top search engine result pages.
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