Most entrance popups appear at the wrong time, interrupt users during critical tasks and contribute to user disorientation. Sometimes on mobile they overlay the entire screen, and you can’t even close it
At the time of reading this article, you will never get an annoying popup inciting you to get a discount or invite you to subscribe for a Free ebook or whatever ! You feel good hum ? This is how your Shopify store visitors must feel too.
Popups belong to “oldies” and it is considered as an undesired feature in 21 century
So what’s the best alternative to those popups ? Below is an innovative feature developed by Plak Theme exclusively to increase your subsribers list without any annoying popups.
The difference between Entrance & Exit popups
Entry popups target the visitor as soon as he lands on the website or it popups when browsing some pages, not giving him time to see what the website actually has to offer. Exit intent popups give the visitor time enough to consume the information a website has to offer and they appear when the visitor would like to exit the site.
In this article, we will not focus on the exit popup as it is another topic.
What’s wrong with entrance popups ?
A case study showed that at least 80% of online shoppers hate popups, with just this phrase I can say I finished writing this article, but let us get into it more deeply.
What are the main concerns about pop-ups from a user perspective?
- They are everywhere within the site: On some website, the popups keep showing up whenever you go to another page, and even if you close it, another popup with another ad may appear.
- They appear as soon as you land on a website: Say you don’t know Plaktheme.com and this is the first time you land on this article, and you got a popup like (Subscribe now and get 15% off you order) Is this ad text make sense for you ? Obviously no ! Because you don’t know who is this site for or what this site is selling, …
And even if this popup is relevant to you, it appears on the minute you open the page, it doesn’t give you the time to browse what you are looking for, somehow a popup may be considered as a Hard Selling. - They appear every time I land on the site : Say you enjoyed your past 15% off discount, but this time you get into the site to search for an info, and the popups keeps telling you (hey get your 15% discount …) Isn’t that annoying ?
- Not mobile friendly : Some popups are not even mobile friendly and may hide the entire site content and you have to look for the closing button, and on some mobiles the closing button is offset the screen, what will you do then ? Close the the site tab completely
Google and search engines discourage Shopify stores using popups
Have you ever went to a Google-connected website and you have came across a popup ? Certainly No !
There’s good reason behind this. Google developers know it is bad for User Experience, bounce rate, exit rate, and even the time spent onsite. If content is immediate and uninterrupted, consumers are far more likely to explore the site and ultimately make the conversion.
Popups affect the site speed too
Any extra feature on your Shopify store requires additional scripts, codes, CSS, … and each additional content will impact the site speed, even a 0.1 second less may be critical for your Conversion Rate.
In addition, as I said above, some popups aren’t mobile friendly and the buttons may be offset the screen, and this factor is included in the site speed metrics.
So what’s the alternative then ?
In order to find the best alternative to increase email list subscribers, Plak Theme developers engineered an exclusive feature which is considered now as the most effective way to collect subscribers emails, this feature is called Blurry Coupon.
How does Blurry Coupon work?
When a visitor (non-subscriber) lands on your product or blog page, the coupon code discount is seen as a blurry image, this visitor must signup/signin to see the coupon clearly.
And it is not over, Plak Theme thought about everything to increase the User Experience and make the navigation easier. Once the visitor signup or signin, he returns automatically to the previous page and this feature exist only in themes developed by Plak Theme.
This way you got a new and highly engaged subscriber easily and without any popup that may damage your SEO and your brand.
Reduce the path to checkout
Reducing the path to checkout is a critical process to increase the conversion rate, the less time we spend to reach checkout, the most effect your Conversion Rate will be.
A standard emails collectors (using popups or a subscribe box) takes about 8 steps to reach checkout, while the blurry coupon takes just 3 steps while staying on the same product page.
We solved a major eCommerce issue by developing a feature which reduces the checkout reach path by 62%
Marouane RHAFLI | Plak Theme C.E.O
With Blurry coupon :
- Signup/signin > Add to cart > Checkout
With a standard emails collector :
- Fill the form > check inbox > Find the email (may fall into spam or promotions area) > Copy the coupon > go back to the site > search the product > Add to cart > Checkout
High quality and engaged subscribers
A subscriber who filled his email address from a standard email collector may be did it just by curiosity and may also wait for the email with a coupon which can fall into the spam folder or make time to arrive, and this subscriber may never come back to the site to place an order.
While a subscriber from the Blurry coupon, as soon he signs up from the product page, he is considered as a potential buyer, and he will see the coupon just in front of him after he will be automatically redirected to the previous page (product page).
As Plak theme is super fast, the time between the signup and the time he will see the coupon is at only 1- 2 seconds. The chances that this subscribers reach checkout to place an order using the discount code is extremely high.
Blurify Shopify app
If you are not a Plak theme merchant, you can use the app Blurify created by Vantout Brothers
Conclusion
The entrance popups aren’t a good way to collect subscribers emails, the best and the only way to do so is the blurry Coupon.
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